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Building the next-gen market intelligence platform

Our mission is to empower organizations with relevant market intelligence specifically tailored to their market. Through a digital platform built on the latest technology, we provide relevant, actionable insights that drive growth and innovation. Starting with Swiss retail banking, we aim to expand our reach and impact to other industries and markets.

Trenda was founded in Zurich, Switzerland, in 2022 by Sascha Gysel and Thomas Stüssi. Previously, both served as co-directors of a think tank for banking innovation in Switzerland, which provided research and consulting services to over 30 Swiss banks.

Based on their many years of experience in the field of banking innovation, they have created a new approach with Trenda that uses the latest platform technology, data-driven insights, strong industry expertise, and a tool-based approach to achieve a lasting impact in the industry.

The Trenda platform has become the one-stop solution for market intelligence in the Swiss banking sector. More than 60 clients use it, covering 80% of the Swiss retail banking market.

Building on this strong foundation, we are now expanding our services to other industries and markets using the same approach—a combination of cutting-edge technology and industry-specific expertise.

The Trenda team at work